«Volvo Fashion Week Moscow»
Fall-Winter 2009/2010
21-27th March 2009
Gostiny Dvor
THE NEW NAME ON THE GLOBE OF FASHION

New season of Russian fashion starts with terrific surprise: Moscow Fashion Week today announces the change of its name as a result of collaboration with Scandinavian luxury car brand VOLVO, which became the Title sponsor of the event. VOLVO FASHION WEEK IN MOSCOW is the new name of Russian fashion and a new name at the world fashion events arena.

More than 50 designers make their fashion shows at Volvo Fashion Week Moscow. Among them are those known internationally and taking part in fashion weeks all aver the world: Valentin Yudashkin, Igor Chapurin, Victoria Andreanova, Alena Akhmadullina. Valentin Yudashkin is going to present Volvo C 30 Yudashkin Edition at his show, designed by the maestro of Russian fashion specially for Scandinavian brand.

Another newsbreak is the sensational return to the Gostiny Dvor runway of Alena Akhmadullina, the most promising Russian designer of new generation. One more point of interest is the catwalk of the youngest Russian designer Kira Plastinina, whose international debut at Milano Moda Donna was highly estimated by Italian fashion critics.

One more sensation at Volvo Fashion Week Moscow is the show of popular British brand TOPMAN which is presented in Moscow exclusively right after London Fashion Week.

Background.
The background of the event is a 14-years old story of success. All famous designers made their presentations there over these years: Versace, Roberto Cavalli, Costume National, Antonio Berardi, Fendi, Viviene Westwood, Julien Macdonald, Emanuel Ungaro, Alessandro Dell’ Acqua, Paco Rabanne, Sonia Rykiel, Nina Ricci, Missoni, Krizia, Byblos, Trussardi, Lanvin, Emilio Pucci, Pierre Balmain, People of the Labyrinths.

Volvo Fashion Week Moscow (till 2009 — Moscow Fashion Week) is considered to be the most significant event in Russian fashion and is traditionally held under the patronage of Moscow Government.

The format of Volvo Fashion Week Moscow combines catwalks and exhibition show-rooms in Gostiny Dvor.

Gostiny Dvor, the fascinating venue is situated on Red Square and is considered to be an architectural treasure.

Volvo Fashion Week Moscow demonstrates the best of Russian fashion design: Valentine Yudashkin, Slava Zaitsev, Igor Chapurin, Sergey Sysoev, Aleksandr Terekhov, Ilya Shiyan, Natasha Drigant, Sergey Efremov and others.

Every year Volvo Fashion Week Moscow attracts over 150 000 visitors from Russia and abroad, including designers, buyers, PRs, fashion critics, glossy editors and TV crews.